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September 08, 2018

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Oh dear, I had never heard of this fallacy and I'm pretty sure it's quite real and it afflicts me more often than I'd like to think it does!

And I'm glad that I go online to check blogs on the day after you published this. I'm trying to get to write more too... sigh... Thanks for still being around. I hope you can feel better about the possibly lost money/race and still go for runs even if you're going to miss it in the end.

Seth Godin recently talked about this idea on his podcast...

https://art19.com/shows/akimbo/episodes/2994526d-492d-40c8-9bf3-0dd4d1aec95c

Sunk cost combined with involving someone else seems to work best for me. I won't go because I have a gym membership but I will for a personal trainer (partly because of sunk cost...that was expensive).

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